Bill Gates Last Dollar! or Your Finacial ruin..

£1 or $1 is not a great deal of money, but what would You spend your last coin on?

Bill Gates has been widely recognised as stating he would spend his last dollar on marketing!

So if the 2nd richest man in the world would spend his last dollar on marketing, just maybe, it is something us small business people should take notice of.

A friend of mine uptil recently had a very successful hot and cold nourishing food van.
Everyday he would open the van, put out his open signs and deliver 500 small menus he would
print off when he got home in the everning with a new special food selection to tempt tomorrows hungry customers for the next day. He was a smash everybody loved the choice of different foods he would create to tantalise their taste buds, everyday he was bombarded with orders and everyday his pockets would fill.

This friend of mine had a son, a very clever guy studying politics at university, very well spoken and handsome. His father worshiped him and respected his judgement as my friend wasn't really that educated. His son came home for the summer holidays and started explaining about the poor economics of the land and suggesting that job loses were huge and that
his dad shouldn't waste so much time and effort with his small business and to cut corners.

So my friend stopped printing his menus, putting his leaflets out for the world to peruse and his customers slowly but surely stopped buying his gourmet(but well priced) food
suprise suprise his son was right, we are in a bad state and financial crisis.

Moral of the Story, beware of what happens when you stop marketing and start listening
to negative images and stories of massive failures that are causing the economy to crash to the ground all around us.

The BIGGEST MISTAKE You or I as a small business person can do is to subscribe to this
Negative advertising.

What I need You to do Is
#1 Keep your Chin Up! Keep your for sale board OUT & OPEN
#2 Put you self in your customers shoes. How can you make it easier to buy from You.
#3 Create a customer referral system!
#4 Look for joint venture Partnerships!
#5 Create your Online Brand!
#6 Write a marketing stategy and work it!

Research of the worlds top salespeople showed that the one and only common dominator was
the speed of which they would implement something New!

Are You a Success, or are you going to keep your head down and try and ride this one out?

My advice would be to get something out there now and get into niche marketing and when I say
Niche marketing I mean appeal to as many niches as you can. Targeted Niche marketing is the
current top performing concept You can do and it is far easier than trying to appeal to everyone at once..

If you need help aiming at several niches at once please call 01206 43 43 43 and speak with me
Richard Saupe
Niche and Avatar creator.....
Market Ching ching. that makes your till ring!

Ps Test all marketing on a small scale and know where your sales are coming from. You can do this easily by using geo and non geograpical telephones numbers.